When it comes to communicating with your buying audience through the digital marketing channels, many business owners tend to focus on fine tuning their message in the written content and ignoring the valuable visual content that is available to their target customer. Words on the site, do matter – however, the message itself is key and this requires a more robust presentation with words and images to tell your story and engage the customer through not only your website but also social media.
The customer of today has progressed to making buying decisions “after much research on a site” with a visit to some of the more popular social media channels -such as Facebook, Instagram, and Youtube. The impact that video, images, and customer reviews have on a customer’s buying decision are often more valuable than what is found on a company’s website. This by all means doesn’t mean that you ignore your written content, however, your written and visual need to tell the same story. The customer insight gained from social channels can not only validate your website content, but can add the personal touch that evokes an emotional response in people that words can’t touch.
Visual content marketing is about promoting YOUR brand in a professional light and developing top-of-mind awareness with your target audience. Here are two tips to help you with your developing a strategic social media presence:
At R2R Marketing, our team is ready to help you discover and manage innovative solutions for your brand using the best social media channels that will engage with your customer. We can help you analyze your industry competition and provide you with a winning social media strategy. Call 757-482-3492 or visit www.r2rmarkets.com to learn all that we offer!