The holidays are upon us, and no matter your industry, holiday marketing can be very rewarding for your business. Here are two key tips to keep in mind when planning and implementing your holiday marketing strategy.

Increase Sales: Customers are actively looking to buy, and they’re looking to do it in a defined period of time—creating a sense of urgency. That said, there’s also an air of positivity around making purchases, and marketers can take advantage of festive feelings with emotionally-driven campaigns. If you sell services, don’t forget gift certificates or pre-purchasing for 2022 projects.

Build Trust: But it’s important to remember sales aren’t the only benefit of holiday marketing. The holidays also offer you the opportunity to strengthen relationships with current customers, acquire new customers, and humanize your brand. By sharing in the holiday cheer, you can make your brand more personal—which is key to building trust with your audience. Pro tip – remember, the holidays aren’t limited to Christmas – be inclusive and recognize all who celebrate this time of year.

If you already have your holiday marketing wrapped up, it’s time to focus on 2022 initiatives. If you’re ready to revamp next year’s marketing strategy, give R2R a call.